SUNDAY DREAMING THE LABEL

Updated: Jul 6

As seen in the Sunshine Coast Daily Life & Style Magazine


If only everyday could be like Sunday.


For many, this fast-paced life doesn’t stop for Sunday, but the mood feels different. Sundays inspire us to relax our mind, body, soul and style.



With fashion, I always try to think like Sunday and slow down. I look for fashion labels who are environmentally conscious, I recycle, or I invest in quality pieces, ethically made that will remain a wardrobe staple for many years to come.


When you start looking, it’s amazing how many designers there are who design with sustainability in mind and place emphasis on it during their design process. Often independent and emerging designers are of those who are leading the way with green fashion and we’re so fortunate to have many here on the Sunny Coast.


One such designer is Anita of Sunday Dreaming the Label. Anita handmakes each of her pieces in her Woombye studio, using high quality fabrics that are ethically sourced and eventually biodegradable. She seeks to use every thread by creating hair wraps and bento bags with off cuts from dresses, tops and skirts. And in efforts to be as ecofriendly as possible, Anita also experiments with plant-based dying, the results are soft, subtle and so suitably Sunday…So suitably every day!


A little insight into Anita from Sunday Dreaming the Label.


1. What do you love about Sunshine Coast style? 

The relaxed vibes + the mix of natural fibres and second-hand clothing!


2. Why is sustainable fashion so important to you?

Fashion is a major contributor to negative impact on both people and planet. As an emerging designer I feel like I have a duty to be part of the change.

3. What do you love the most about being a fashion designer?

Being able to express my creativity through design and using it as a platform for positive change.


4. What sort of plants do you use in your dying process?

I currently use avocado skins which I collect from a local cafe, Australian tea and onion skins.

 

5. What's your favourite piece from your collection and why?

The adjustable strap singlet due to its versatility. It can be dressed up or down.

If you’re welcoming this season’s minimalism, Sunday Dreaming is exactly the kind of label you can look to, to capture it. Anita creates well made, staple pieces designed to last, in natural colours and relaxed shapes, without compromising on style or structure. Even though you’ll feel right at home in fashion circles, these styles will never go out of fashion nor will shopping consciously.


Sunday Dreaming the Label often pops up at the Sunshine Coast Collective Markets and you can visit them online at sundaydreaming.bigcartel.com

Dalmation Print Jacinta Emms Branding.png

 © 2020 by Jacinta Emms 

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